Typography Notes

An example of a typeface is: Script

An example of a font is: serif

A serif font has _______ where a San Serif font does not.

Serif fonts are used for: Long extended text

            An example font is: Times

San serif fonts are used for: Headlines

            An example font is: italics

What questions should you ask when making a font choice? There are 3

1) who will be reading this

2) what is the purpose

3) and what is the feeling im trying to convey

How many points are in an inch? 1/72 of an inch

How many picas in point? 12

What does 1p2 mean?

Points measure what?  Height

Picas measure what? Width

Identify the parts of this image:

An ascender

B descender

C descender

D base line

What is kerning? Is the space between letters

What is tracking? Space among more than 2 letters

What is leading space between sentences.

What are rivers of white space? Irregular spacing between words

What is the most legible alignment? 55-75 characters per line